Performance Media Associate, Planning
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Posted by 3GM THE IPG OF COS CANADA INC on the hiring system it uses for its careers page; applications go straight to the company.
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- Full-time
- Hybrid · 3 days on-site
- Work permit not stated
- $55k–$65k CAD/yr
Junior hybrid performance media role at Critical Mass in Toronto supporting campaign setup, reporting and A/B testing.
Requires 0-2 years of media, marketing or advertising experience, exposure to search, social or programmatic channels, and a basic grasp of CTR, CPC, CPA and ROAS.
The description calls the role 'Senior Performance Media Associate' while the title and experience range indicate junior; office attendance is at least three days a week, with salary of $55,000-$65,000 (currency inferred as CAD).
From the posting
- workplace
ATS workplace type: hybrid
- locations
ATS location: Toronto, Ontario, Canada
- employment types
full_time
- hybrid days onsite
Omnicom’s policy requires employees to work in the office for a minimum of three days a week
- salary
Salary Range: $55,000 - $65,000
- seniority
0-2 years of experience in media, marketing, or advertising
- job function
Job Function: Media
- role family
Job Subfunction: Media Planning and Buying
- skills
Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
- actionable
Support campaign setup, trafficking, QA, and tracking implementation
Job description
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying
Job Description: Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.
You will:
- Assist in building and maintaining media plans across digital channels
- Support campaign setup, trafficking, QA, and tracking implementation
- Maintain reporting dashboards and performance tracking systems
- Ensure campaign details align with strategic direction and client goals
- Compile campaign performance data and support reporting deliverables
- Identify initial insights and optimization opportunities
- Support A/B testing and performance evaluation efforts
- Assist in translating data into basic client-facing summaries
- Support day-to-day client requests and internal coordination
- Work closely with Managers and Directors to execute media strategies
- Maintain documentation, trafficking sheets, and reporting accuracy
- Participate in training and skill development across media platforms
You have:
- 0-2 years of experience in media, marketing, or advertising
- Exposure to digital media channels such as Search, Social, or Programmatic
- Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
- Strong attention to detail and organizational skills
- Willingness to learn performance media strategy and execution


Salary Range: $55,000 - $65,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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