Performance Media Associate, Investment

Job description

Agency: Critical Mass Job Function: Media Job Subfunction: Trading and Investment

Job Description: Critical Mass is hiring a Performance Media Associate, Investment to join our growing team. The Performance Media Associate Investment supports the day-to-day execution of programmatic media campaigns and is an integral part of the activation team. They are a digital native with a strong interest in emerging media and a desire to grow their expertise in programmatic advertising. Working closely with senior team members, the Associate helps bring digital strategies to life, ensuring campaigns are set up, monitored, and optimized to meet client goals.    They are responsible for supporting the tactical planning and activation process, including partner research, campaign trafficking, reporting, and billing. The Associate is encouraged to ask questions, contribute ideas, and take initiative in learning the tools and processes essential to success in the programmatic space. They work under the guidance of more senior team members, gaining exposure to platform management, campaign performance analysis, and cross-functional collaboration with internal and external stakeholders.    You Will: 

- Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives. 

- Manage the billing team and provide final approval on all billing needs 

- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables. 

- Provide strategic insights and optimizations for all client reports 

- Research and prepare new information for paid media plans, RFPs, and presentations. 

- Evaluate, build and maintain relationships in the display and emerging media community. 

- Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments. 

- Lead the development of “Point of View” (POV) documents on new trends or special opportunities. 

- Evaluate client needs and escalate needs or issues as they arrive to leadership 

- Drive audience insights and channel strategy 

- Sell in media initiatives to client 

- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction 

  You Have: 

- 0-2 years of experience in digital activation, executing and optimizing campaigns across programmatic/media buying, display, and video platforms with a focus on data-driven results 

- Familiar with DSPs such as TTD, DV260, Yahoo, Amazon, and others. 

- Strong mathematical aptitude and understanding of the digital media landscape 

- Some experience with budgeting, forecasting, and campaign optimizations across platforms 

- Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix) 

- Excellent communication skills and comfortable presenting recommendations to clients 

- Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations 

- Proficient in reporting and analytics, including crafting insights and using Excel 

- Knowledgeable about integrating online and offline media opportunities 

- Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.) 

- Excellent presentation, verbal, and written skills 



Salary Range: $55,000 - $65,000 CAD

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