Senior Performance Media Associate, Planning

Job description

Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying

Job Description: Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.

You will: Assist in building and maintaining media plans across digital channels

Support campaign setup, trafficking, QA, and tracking implementation

Maintain reporting dashboards and performance tracking systems

Ensure campaign details align with strategic direction and client goals

Compile campaign performance data and support reporting deliverables

Identify initial insights and optimization opportunities

Support A/B testing and performance evaluation efforts

Assist in translating data into basic client-facing summaries

Support day-to-day client requests and internal coordination

Work closely with Managers and Directors to execute media strategies

Maintain documentation, trafficking sheets, and reporting accuracy

Participate in training and skill development across media platforms

You have: 1–3 years of experience in media, marketing, or advertising

Exposure to digital media channels such as Search, Social, or Programmatic

Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)

Strong attention to detail and organizational skills

Willingness to learn performance media strategy and execution

What We Offer  Global maternity and parental leave 

Competitive benefits packages 

Vacation, compassionate leave, personal/sick days, and flex days 

Access to online services for families and new parents 

Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 

13 affinity groups 

Internal learning and development programs 

Enterprise-wide employee discounts  

Toronto: $60,000-$80,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/