Senior Performance Media Manager, Investment

3GM THE IPG OF COS CANADA INC · Toronto, Ontario, Canada · First seen 2026-11-05

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  • Full-time
  • Hybrid · 3 days on-site
  • Work permit not stated
  • $80k–$120k CAD/yr

Senior hybrid media role at Critical Mass in Toronto owning client and key vendor relationships and managing planners.

Requires 5+ years of media experience, strong expertise in video, display, YouTube, Amazon and OOH channels, and proven team management.

Office attendance is at least three days a week; salary range is $80,000-$120,000 (currency inferred as CAD).

From the posting
workplace
ATS workplace type: hybrid
locations
ATS location: Toronto, Ontario, Canada
employment types
full_time
hybrid days onsite
Omnicom’s policy requires employees to work in the office for a minimum of three days a week
salary
Salary range: $80,000 - $120,000
seniority
Senior Performance Media Manager, Investment
job function
Job Function: Media
role family
Job Subfunction: Trading and Investment
skills
Strong expertise in video, display, YouTube, Amazon, and OOH media channels
actionable
You will be responsible for owning the day-to-day client and key third-party vendor relationships.

Job description

Agency: Critical Mass Job Function: Media Job Subfunction: Trading and Investment

Job Description: Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team.  As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client’s media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You will be responsible for owning the day-to-day client and key third-party vendor relationships. Finally, you will manage and distribute work across the associate planners, planners, and senior planners on the team.    You will: 

- Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives

- Manage the billing team and provide final approval on all billing needs 

- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables

- Provide strategic insights and optimizations for all client reports 

- Research and prepare new information for paid media plans, RFPs, and presentations

- Evaluate, build and maintain relationships in the display and emerging media community

- Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments

- Lead the development of “Point of View” (POV) documents on new trends or special opportunities

- Evaluate client needs and escalate needs or issues as they arrive to leadership 

- Drive audience insights and channel strategy 

- Sell in media initiatives to client 

- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction   

You have: 

- 5+ years’ experience as a Senior Media Associate and/or relevant role in Media 

- In-depth understanding of search media campaign management and optimization practices 

- Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s) 

- Proven experience in media planning, buying, or management, preferably in investment, finance, or financial services category

- Strong expertise in video, display, YouTube, Amazon, and OOH media channels

- Demonstrated experience managing a team, including delegation, mentoring, and performance management

- Analytical skills with the ability to interpret campaign data and optimize strategies

- Excellent communication and stakeholder management skills

- Proficiency with media planning tools, analytics platforms, and reporting software

- Ability to multitask and manage multiple campaigns simultaneously



Salary range: $80,000 - $120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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