Senior Buyer, Integrated Investments
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Posted by 3GM THE IPG OF COS CANADA INC on the hiring system it uses for its careers page; applications go straight to the company.
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- Full-time
- Hybrid · 3 days on-site
- Work permit not stated
- $50k–$60k CAD/yr
Senior Buyer in Omnicom's UM Integrated Investment group (Toronto, ON): negotiates and executes TV, radio and Connected TV media buys and trains Assistant Buyers.
Requires at least 2 years of media investment experience, specifically with TV, Radio and Connected TV; a degree in advertising/marketing is preferred.
Hybrid role: the posting states a minimum of three in-office days per week.
Salary stated as $50,000–$60,000 (annual range; currency implied as CAD). Work authorization is not stated.
From the posting
- workplace
ATS workplace type: hybrid
- locations
ATS location: Toronto, Ontario, Canada
- employment types
full_time
- hybrid days onsite
work in the office for a minimum of three days a week
- salary
Salary range $50,000 - $60,000
- seniority
Senior Buyer, Integrated Investments
- job function
Media
- role family
Media Planning and Buying
- skills
Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel)
- years experience min
Minimum two (2) years’ experience in media investment
- education required
Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred
- actionable
Ownership and management of campaigns (TV, Radio, and Connected TV).
Job description
Agency: UM Job Function: Media Job Subfunction: Media Planning and Buying
Job Description: Position Summary The role of a Senior Buyer, Integrated Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Key Responsibilities
- Ownership and management of campaigns (TV, Radio, and Connected TV).
- Independently negotiate media campaigns directly with sales representatives.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Execute all relevant revisions to the media buy.
- Explore promotional or value-added opportunities where applicable.
- Negotiate compensation as required. Proactively advise the team of any variations to execution of media plans.
- In partnership with the media planning team address market concerns, timing, and brand attribution.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Prepare and present pre-buy/post-buy reports. Conduct third party audits as required. Upload media buys and track changes with a high level of accuracy.
- Responsible for solving and clearing billing discrepancies/queries, and managing the Budget Control reports (BCR) in a timely manner.
- Request submissions for upcoming campaigns from media partners. Ensure clear communication with the planning teams (i.e. involvement in briefs).
- Prepare market analyses. Provide guidance and direction to the planning teams on buying conditions.
- In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
- Assist with training junior employees on tools and processes.
- Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests. Proactively assist with the preparation of media Point of Views (POVs).
Desired Skills & Experience
- Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
- Minimum two (2) years’ experience in media investment (must have TV, Radio, and Connected TV experience).
- Previous experience buying in major markets, national networks and specialty. Ability to negotiate effectively.
- Strong learning agility, with a passion for continuous development. Client service oriented.
- Strong analytical and financial acumen. Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work well and multi-task.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to work collaboratively as well as independently. Experience presenting is an asset.
- Ability to develop and foster relationships with media partners. Ability to train and motivate junior employees.
- Proficient with media research tools. Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).


Salary range $50,000 - $60,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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