Senior Media Planner

3GM THE IPG OF COS CANADA INC · Toronto, Ontario, Canada · First seen 2026-11-05

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Posted by 3GM THE IPG OF COS CANADA INC on the hiring system it uses for its careers page; applications go straight to the company.

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  • Full-time
  • Hybrid · 3 days on-site
  • Work permit not stated
  • $45k–$55k CAD/yr

Senior Media Planner in Toronto, Ontario, Canada, covering integrated media plans, proposals, budgets and client reporting.

Hybrid role: Omnicom policy requires a minimum of three in-office days per week, unless the agency or manager directs more.

Posted salary is $45,000 to $55,000; the posting does not state the currency or pay period, so CAD and annual are inferred.

Work authorization and education requirements are not stated; mid-to-senior integrated media planning experience is preferred.

From the posting
workplace
ATS workplace type: hybrid
locations
ATS location: Toronto, Ontario, Canada
employment types
full_time
hybrid days onsite
work in the office for a minimum of three days a week
salary
$45,000 - $55,000
seniority
Senior Media Planner
job function
Job Function: Media
role family
Job Subfunction: Performance Media
skills
Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
actionable
Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.

Job description

Agency: PHd Job Function: Media Job Subfunction: Performance Media

Job Description: Job Description

Position Summary: The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

- Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.

- Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.

- Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.

- Develop ability to effectively manage client conversations and expectations.

- Remain up-to-date with latest updates from major media partners.

- Ensure that all media plans adhere to the agency's values, philosophies and processes.

- Maintain the media plan and regularly evaluate campaign performance.

- Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.

- Initiate and coordinate the media buying process that deliver exceptional results.

- Oversee the administration and maintenance of media buys.

- Assist with training junior employees on tools and processes.

- Ensure client budgets are managed and on track.

- Responsible for accurate and timely client finance reports and budget control reports (BCRs).

- Support the creation of campaign post reports.

- Prepare media Point of View (POVs)/evaluations.

- Source and evaluate proposals from media partners as required.

- Continue to proactively develop knowledge of the media landscape.

Qualifications:

- Professional or educational background in Marketing and/or Advertising would give leverage to this application

- Mid-Senior level of experience in integrated media planning.

- Experience within an integrated advertising agency.

- Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application

- Client service oriented.

- Curiosity, with a passion for continuous development.

- Excellent communication skills (both written and verbal).

- Highly developed organizational skills with a strong attention to detail accuracy.

- Excellent ability to manage and prioritize time effectively.

- Ability to work collaboratively as well as independently.

- Proactive approach to problem solving, assisting the team, self-development, etc.

- Ability to develop and foster relationships with media partners.

- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).



$45,000 - $55,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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