GEO Specialist

Job description

GEO Specialist The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting. KEY RESPONSIBILITIES GEO Research & Execution

- Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.

- Support analysis using GEO tools such as Profound, Ahrefs, and more.

- Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.

- Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

- Create content plans which support AI citation

- Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.

- Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

- Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.

- Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.

- Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.

- Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

Performance & Reporting

- Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.

- Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.

- Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

- Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.

- Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.

- Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

HOW SUCCESS IS MEASURED Execution Quality

- Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).

- No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

- Client NPS score within 4 weeks of initial strategy delivery (target ≥8).

- QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5).

Growth Toward Strategist

- Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.

- Contribution of at least one reusable internal framework or playbook per quarter.

- Ability to contribute meaningfully to client strategy presentations within 6 months.

- Showcased presentation confidence & client facing, consultative ability.

Compensation

- Base salary $50k–60k CAD depending on experience and location

- Variable compensation: team performance bonus and company-wide profit-sharing

How to apply

- Fill in Culture Index survey: https://go.cultureindex.com/p/RPvunZfypMzd

- Apply through the application form