SEO/SEM Specialist - SEA Market

Job description

Responsibilities

- Responsible for end-to-end Google SEO/SEM operation, including keyword research, on-page & off-page optimization, ad campaigns, data analysis and performance improvement.

- Apply AI tools and AI marketing methodologies to optimize content generation, keyword research, ad targeting and landing page conversion.

- Monitor key metrics including traffic, ranking, CTR, CPA, ROI and generate weekly/monthly optimization reports.

- Understand local search ecosystem and user behavior; collaborate with content, product and design teams for localization.

- Track competitor strategies and continuously iterate SEO/SEM tactics to achieve growth targets.

Requirements

- 3+ years of hands-on SEO or SEM experience, familiar with Google Search, Google Ads, GA4, GSC and other mainstream tools.

- Proficient in English as a working language; able to independently research and communicate in other SEA languages.

- Experience with AI-related projects: AI content generation, AI keyword analysis, AI-driven ad optimization, data modeling, etc.

- Experience investing or trading in US stocks, HK stocks, or cryptocurrencies.

- Strong data sensitivity, logical analysis and execution skills; able to independently own full projects.